At Huntington Outdoor we believe in making your billboard experience as effective and simple as possible. Good billboard advertising comes down to two simple concepts: location & design.

Location: We will work with your business and help choose a location that fits your needs. Check out our locations and give us a call.

Design: Don’t worry, we aren’t going to leave you at this point. Now that we’ve found the perfect location for you, the next step is getting your design created. Our staff of professional designers will work with you to create a one of a kind billboard ad.

Check out some design tips below


Your message should be 10 – 12 words or less, with no more than 5 – 6 words in the headline.  Your message is the most important part of the design. It can be a phrase, a call to action, or a tagline that catches your potential customers attention and moves them to action. Use short words. Details, such as phone number, website, and location are important, but, use as few as possible.


THINK BIG AND BOLD! Don’t use thin fonts or script fonts. The strokes of the characters of these fonts are too thin to be seen from any distance. Use heavy, bold, LARGE fonts to maximize readability. The bold option is an excellent way to add weight and emphasis to your wording.


High color contrast is a key ingredient. Just like using large text, the right color combination can make your message readable from a much longer distance. Refer to the samples on this page for some of the best text color vs background color combination.

The best billboard designs are simple, bold, creative and often funny.  Billboard design is best used for branding purposes to help create top of the mind awareness.

To understand how your design will read to vehicles over the road, put your design through the eye test. Place your design 10 to 15 feet away and observe it for 5 to 7 seconds. If you can grasp the message in only 5 to 7 seconds, your design will be effective from the road.

*Also, keep in mind that a design on a screen in front of you or printed, in your hand is always easier to read than what the finished product will be. If you’re struggling to distinguish between a design background and text in these formats, it will most likely be more difficult to read driving down the road.

Good Color Contrast

Poor Color Contrast


Choose an image that generates the strongest emotion related to your product or service. An image of people having a fun time will get more attention from viewers than just a picture of your product. The viewer will be more stimulated by the feel and experience of the what the image portrays.  Images need to be high quality and high resolution. Images are increased greatly in size and will pixelate if the resolution is too low. Your logo or business name should be very readable on the sign. A great message will be lost if no one knows who is delivering the message.

Sign Example

Below are several design options that reflect the instructions given above. These designs are an example of a clear, concise, image. Take a look at the number of words, the message, and the bold clear lettering and colors.